Social media is becom­ing an ever-increas­ing part of run­ning a busi­ness — but where do you start when you need to nar­row down your tar­get audi­ence? What inspires each gen­er­a­tion the most?

Citi­post Mail have being doing research and have come up with some inter­est­ing insights into what each gen­er­a­tion tends to favor when it comes to con­tent.

While it’s clear to see that social media plat­forms such as Face­book are firm favor­ites across the board, there are dif­fer­ences that could mean your mar­ket­ing efforts aren’t max­im­ized if using the wrong plat­form for your tar­get audi­ence. What might work for Gen­er­a­tion Z won’t neces­sar­ily work for Baby Boomers and vice versa.

There are a num­ber of dif­fer­ent factors that relate to social media with each gen­er­a­tion, and ech one of these factors can impact how suc­cess­ful a mar­ket­ing cam­paign is so it’s import­ant to know what these are and how you can util­ize them.