State of Email Report: How to Build Successful Email Programs in 2017

Email mar­ket­ing can be a finicky beast, with the industry land­scape shift­ing without warn­ing. The past year saw the launch of a new ver­sion of Apple’s mobile oper­at­ing sys­tem (iOS 10), acquis­i­tions by Ver­i­zon and Microsoft, and the intro­duc­tion of new pri­vacy reg­u­la­tions around the world—to name just a few of the issues impact­ing email mar­keters today.

All of these changes can make build­ing a strong email pro­gram more chal­len­ging. In our 2017 State of Email Report, we ana­lyze the biggest email devel­op­ments of the past year and provide tons of action­able tips and advice to keep you on top of your game.