

We have neither the time nor the patience to make choices blindly and without validation. There are only so many movies, meals, cars, or vacations we can consume in a lifetime, thus we must rely on the informed guidance of people who have already vetted the options.
Today, these individuals are the called influencers: people with an online following and established credibility, those who use their share of voice to endorse, support, or decry products and services, often with a profound effect on the opinions and actions of their audiences.
Recent Comments