The A to Z Guide for Influencer Marketing

We have neither the time nor the patience to make choices blindly and without val­id­a­tion. There are only so many movies, meals, cars, or vaca­tions we can con­sume in a life­time, thus we must rely on the informed guid­ance of people who have already vet­ted the options.

Today, these indi­vidu­als are the called influ­en­cers: people with an online fol­low­ing and estab­lished cred­ib­il­ity, those who use their share of voice to endorse, sup­port, or decry products and ser­vices, often with a pro­found effect on the opin­ions and actions of their audi­ences.